Transparency - Buzz Word or Way of Life - Part II

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Well it looks like John Reese at Income.com scooped me on my transparency series.  He did an excellent post about it and pretty well sums up my message here.

If you are selling anything anywhere you need to be the focus of your offering, online or off.  The first step in the road to the sale sale is to establish rapport and how you do that online is to be completely transparent and encourage the conversation about you, your business and your offerings.

While Jon’s blog deals mostly with the “make Money Niche” of online marketing the message still applies very much to the automobile industry and our marketing efforts.

Lead with you, then your offerings, cause others to seek you out, become the hunted not the hunter!!