Why Buy Print Over Online Advertising?
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Today’s news distribution channels are evolving faster than it would be possible to keep up with. The beauty of online distribution of news it allows the reader to pick and chose what they view and what is important to [...]
Automotive Social Networking - Time to Catch Up
The automobile industry typically runs “behind the times” in it’s initiatives. So it is refreshing when I see the industry start to catch up with the times. Online marketing initiatives are suffering from atrophy with the current market environment on the dealer services end. Fortunately for the automotive industry some are starting [...]
Transparency - Buzz Word or Way of Life - Part II
Well it looks like John Reese at Income.com scooped me on my transparency series. He did an excellent post about it and pretty well sums up my message here.
If you are selling anything anywhere you need to be the focus of your offering, online or off. The first step in the road to the sale [...]
Transparency! Buzzword or Way of Life? Part - 1
Many people seek anonymity in their online dealings, that is why we get leads with bad phone numbers, real names are not given and our email replies go unreturned only to find out that the lead has hit the showroom and purchased a car using the information we have given them as a negotiating tool.
I [...]
How many websites do you need?
This is something that will be different for every business. There are many factors to consider before a decision can be made. You may not even need a website if your goals do not align with using the Internet as a medium to attract and keep customers or if your advertising dollars are best spent [...]