What are your customers saying about you and why it is important
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!There has been a proliferation of review sites over the past year. More and more web searchers are checking review sites and making the decision on who to deal with from these sites.
Three quick questions
Do you know what is [...]
Are you taking advantage of bookmarking?
If you followed the previous article on why you need multiple sites the next step is to use the bookmarking sites. Having a solid bookmarking strategy can really help you to saturate the search engines.
What is social bookmarking?
If you have ever used the bookmark feature of your browser you should understand the basic concept of [...]
Does your web site work for you? Do you only have one?
Just saw this video in Dealer Weekly Newsletter from Automotive Digest.
There is a great point made there but it needs to go further. The point is that your web site either works or it doesn’t. PERIOD.
Your web site generates people through your front door or it does not. It does not matter how pretty it [...]
How do you track your web results?
And do you actually use the information?
Read an interesting article today over at Ward’s Dealer Business called
“Send In the Data Crunchers“.
The discussion was on tracking your results from your internet marketing efforts. You can with the right scripts or services track everything you are doing on line. Should you? Absolutely.
The thing that I read that [...]
Networking - It may not be what you think
Read a real good post over at Yahoo Hot Jobs titled ” Top 10 Myths About Networking“. This is focused on using networking to get a job but the same things apply to any networking.
A few points in this article really resonated with me. Specifically as it applies to using the web. Quality is much [...]
Employee vs Business Mentality
Ever notice how most dealerships always have one or two sales people that are head and shoulders above the rest?
Why is this? What do they do that the others don’t?
Now some of this may just be a better work ethic. Making the follow up calls, working leads the minute they get them rather than standing [...]
Why do I want multiple web properties?
We are a firm believer in what we call search engine saturation. This is good for a couple of reasons. Search engine saturation is when you target more than just the #1 spot but as many spots for your name as you can (at least the top 10).
First, you can protect your good name. It [...]
Web 2.0 - Are you taking advantage of it
One of the things with the advent of the internet is the change in advertising strategy. Thie video below makes the point very well in our opinion.
If you don’t allow for a conversation with your potential customer you may get left alone like the advertiser in the video.
Just food for thought.
Social Bookmarking