Employee vs Business Mentality

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Ever notice how most dealerships always have one or two sales people that are head and shoulders above the rest?

Why is this? What do they do that the others don’t?

Now some of this may just be a better work ethic. Making the follow up calls, working leads the minute they get them rather than standing out in the smoking area complaining about how slow it is and how the dealership needs to do more advertising and lead generation.

Much more likely it is that the top sales people run their own business. After all commission sales people have their own business. Make sales - Get Paid.

Now you don’t have the overhead and have to worry about the taxes etc. but if you think of your job as a business that you control instead of a job where you put in time you may start doing the little things that will make a big difference.

What are you doing to advertise and brand you for you?

Do you have any kind of web presence?

What organizations do you network at?

Here are just a few ways you can increase others awareness of you.

If you have children are you active in any of their organizations? Having been involved in various things like Little League, Girl’s Softball and Band Boosters when my children were younger I generated and did business with those that I interacted with there and supported my children at the same time.

Anyone can get a free blog and post helpful tips about the car buying process and get exposure. A great way to start getting your name known.

There are a variety of free interactive web services like Squidoo, Hub Pages and Face Book to name a few that can increase your exposure.

And…

The best part about the exposure you generate for you is that it is portable. Yep, you change dealerships and it all points to you not the dealership.

Think about this - if you spend time discovering how to do and use things like this and they sell an extra car or two a month for 2 hours effort a month what is your return on the time work out to hourly.

Discover how to do this the right way and you can increase your sales by more than just one or two sales per month and the more you do it it grows exponentially.

So are you an employee or do you have a business?

Leave your comments and let us know.